Chefs Plate Value for Money Paid Social
BRIEF
These ads are meant to leverage the cost of inflation affecting grocery store pricing and inflation; both being a primary concern of customers in 2022. The purpose of this project was to put into market ads that call out to price value and consistency when using a meal kit, especially Chefs Plate, which is a value driven brand of HelloFresh. The hook is the $2.99 per serving first time discount.
SCOPE
Paid social advertisements in static and video
WEBSITE
