MY SERVICES
Web design
Website development
Visual Identity
Colour & typography
Integrated campaigns
Brand guidelines
Event creative
Art direction
Design consulting
Print design
Digital design
MY MISSION
To be totally unafraid, to connect and understand deeply, to create truly original things.
MY APPROACH
Empathize
I observe and engage to internalize your audience’s experience on an emotional and psychological level. Deeply understanding needs, barriers, attitudes, and aspirations is the only way to unlock truly brave solutions.
Define
I gather all the audience insights we’ve collected, and begin to define and outline the problem you’re trying to solve.
Ideate
In this brilliant but messy phase, I embrace and assess all the options—simple, divergent, provocative, and everything in between—and find the strongest pathways.
Prototype
This step breathes life into our ideas. Tapping into my adventurous heart, I play with concepts from different sources, and learn from the prototypes to spark new ideas.
Test & measure
I find ways to test fast and organically with your audience. I push beyond quantitative measurements and go boldly into the “whys” of your feedback. This is the best way to understand what's working and where we need to improve.
WORK WITH ME
Let’s forget the rules and make something incredible