Lean Strong Fitness & Wellness Visual Identity

Worked with the owner and head marketing manager to develop a new, completely refreshed identity design for Lean Strong Fitness & Wellness in Guelph, Ontario. The business focused on a wholistic approach to health including: fitness, nutrition, mindset, and general health conditions. The logo is modular and component based so it can be used as a whole and also deconstructed to represent the different aspects of the business/services provided.